If Your Not Mobile First You're Mobile Last!
What Is Mobile First?
Mobile-friendly and mobile-responsive design approaches have been widely adopted by web developers in recent years to ensure that websites and applications work seamlessly on a wide range of devices, particularly smartphones and tablets. While these design strategies share some similarities, it is important to understand that they are not synonymous with the concept of Mobile-First design.
Mobile-Friendly refers to a website or application that is designed to work well on mobile devices in addition to desktop computers. The primary goal of a mobile-friendly design is to ensure that the content is easily accessible and readable on smaller screens. However, this approach typically prioritizes the desktop experience and then makes adjustments to accommodate mobile devices. As a result, mobile users may encounter limitations in functionality or navigation that can impact the overall user experience.
Mobile-Responsive, on the other hand, is a design approach that employs fluid grids, flexible images, and CSS media queries to automatically adapt a website or application's layout, images, and functionality based on the device's screen size, resolution, and orientation. While this approach offers a more seamless experience across devices compared to mobile-friendly designs, it still generally starts with a desktop-first perspective. The user experience on mobile devices is improved, but it is often a secondary consideration in the design process.
In contrast, Mobile-First Design is a strategy that prioritizes the mobile experience from the outset, with the understanding that an increasing number of users are accessing the internet through mobile devices. This approach begins with designing for the smallest screen and most limited functionality, and then progressively enhances the design and features for larger screens and more advanced devices. By focusing on the mobile user experience first, this method ensures that the most essential content and features are available to all users, regardless of their device.
The Mobile-First approach offers several distinct advantages over mobile-friendly and mobile-responsive designs. For one, it acknowledges the shift in user behavior and the growing importance of mobile devices in people's lives. By starting with a mobile-centric design, developers can create more streamlined, efficient, and user-friendly experiences that better cater to the needs and preferences of mobile users. Additionally, Mobile-First design can lead to improved performance, as it often involves designing with minimalism and speed in mind, which can result in faster loading times and better overall performance on all devices.
While mobile-friendly and mobile-responsive design approaches help ensure that websites and applications work well on various devices, they do not prioritize the mobile experience in the same way as Mobile-First design. By starting with a focus on mobile users and building outwards, Mobile-First design offers a more tailored, efficient, and user-centric approach that can better meet the evolving needs of today's digital landscape.
There are many factors to consider when it comes to having an efficient mobile website and a strong presence on the web. Speed is one of them.
As stated previously, most internet users today expect a website to load in a couple seconds or less. Waiting even a fraction of a second more may determine if your visitors stay on your site, or look elsewhere.
PageSpeed Insights is a tool provided by Google that evaluates the performance of a web page, offering insights and suggestions for improvements. It provides separate scores for mobile and desktop devices, with scores ranging from 0 to 100.
For mobile performance, the scores are categorized as follows:
Good: 90-100
Needs improvement: 50-89
Poor: 0-49
A good performance score for mobile on PageSpeed Insights is typically considered to be 90 or above. Achieving this score indicates that your web page is well optimized and should load quickly for most users on mobile devices.
See Our PageSpeed Insights Results Below:
Creating Fast Loading Web Pages
I can't stress this enough... Today, users have no patience and expect to receive almost instant gratification when they search for information. Making your mobile website load in an instant is crucial to determining if potential clients stay and learn more about your brand, or just move on.
Optimizing Websites for Conversion
Quality of information and credibility are two main keys that determine if visitors to stay or leave. We'll make sure your website loads fast, looks great, while you make sure to cater to their needs as soon as they convert on your website.
Keeping Visitors On Your Site
It's important for your mobile site to quickly grab the attention of your visitor. Remember, you only have one chance to make a 'first impression'. Having a quality mobile site that impresses in both speed and appearance is mandatory. Slow site, or ugly site, your visitors will leave before they can see your message.
CONCLUSION
Is Your Website Designed For Mobile First?
A business without an online mobile presence is invisible. Sadly, a business that doesn't provide a pleasant user experience with a slow loading mobile website, is pretty much invisible too.
Today, marketing your products and services is close to impossible without a fast and efficient mobile website.
Make sure you don't miss out on all the opportunities that online marketing has to offer your business. Invest in a quality, fully optimized, mobile first designed site. Don't allow a fraction of a second in load time affect your sales.
The sooner you optimize your website for speed and provide an enhanced user experience, the sooner you'll stop sending YOUR clients and customers to the competition.